An overview of a new breed of emerging digital print companies that embed consumer-centred activity into their product by offering bespoke fashion service for the consumer to design their own prints. How this new model of participatory design can counter the negative effects of mass consumerism, fast fashion by letting the consumer be at the centre of the design process by having a larger creative investment within their product. Offering exciting creative approaches and concepts currently employed in designing digital textiles. Looking at the pioneering catwalk designer, the innovative student and the inventive pro-amateur. Her interest is in the growth of online communities and new commercial models that have emerged through social media which use digital textile design and production to design, print, make and share products.